I love the old tale about the two shoe salesmen going to a remote part of Africa. One, completely discouraged by what he saw, called his company and said: "It's a complete waste of time, bring me home, they don't like shoes here". The other, bursting with enthusiasm said "Get a shipment ready, you are not going to believe this, there is no competition here. Nobody has any shoes."
To really see opportunities we have to step away from our paradigm, the believe system we have created through our past experience. We have to clear our mind of any prejudice. Only then can we really see what is laid out before us.
"The golden opportunity you are seeking is in yourself. It is not in your environment; it is not in luck or chance, or the help of others; it is in yourself alone."
Orison Swett Marden